Local Man's Obvious Observations Now Nobel-Worthy

One can only marvel at the sheer predictability of the universe, and indeed, human accolades, as Richard Thaler finally receives his well-deserved crown for pointing out, with academic rigor, that people are, in fact, people. His monumental contributions to the field of behavioral economics have, we are told, fundamentally reshaped our understanding of decision-making. Before Professor Thaler, economists apparently assumed everyone was a sentient, perfectly rational automaton, meticulously calculating utility functions before deciding whether to, say, purchase the larger, more 'economical' pack of biscuits.

It truly is a testament to the scientific method that such profound truths – like the observation that individuals might occasionally opt for immediate gratification over long-term financial prudence, or that the way choices are presented actually *influences* said choices – have now been officially validated by the Royal Swedish Academy of Sciences.

One can only imagine the arduous decades spent proving that, indeed, humans are not always entirely logical, and sometimes need a gentle 'nudge' towards their own ostensible best interests. A groundbreaking insight, certainly worthy of the most prestigious recognition in its domain, the Nobel in economics.