Intuit's Agentic AI Playbook Rebrands 'Call Center' As 'Agent'

Intuit, the venerable 40-year-old financial titan, has reportedly embarked on a grueling nine-month odyssey, not of the spirit, but of corporate jargon. Their bold new "agentic AI playbook" promises to reinvent how they build products, presumably by renaming the people who assist you when TurboTax inevitably confounds you. This "burn the boats" maneuver, a phrase typically reserved for strategic military retreats or particularly bad office potlucks, seems to have culminated in the rather revolutionary concept of... customer service representatives.

One can only marvel at the audacity. After a reported expenditure that likely rivals the GDP of a small nation, Intuit has unveiled an AI strategy so profound it rebrands the venerable "call center" as an "agent" — a term that, suspiciously, still implies a human being at the other end, perhaps augmented by a very expensive thesaurus. This innovative "agentic AI" might just be the most sophisticated way to politely inform you that your query is "being handled with the utmost digital efficiency." The future of customer service is here, and it's brought an entirely new vocabulary for existing problems.